E-commerce businesses nowadays are in the race. They are pretty focused on competing on who gets the most digital presence. Others take it a step further by hiring the services of internet marketers to take the lead. Digital brand awareness has occupied their hours.
There is nothing wrong with using marketing tools and opportunities. The problem is that entrepreneurs lose sight of the only contact point (touch point) between the vendor and the buyer. They fail to see that they are missing the most important marketing strategy, packaging. To get the best products, try box packaging by Belley.
Packaging became a thing in e-commerce out of the need to protect a product as it is transferred to its user. Not much interest was taken in packaging before. However, the time has changed. Nowadays, packaging became an important consideration of consumers in their purchases.
How do you create the “wow” experience?
Review your product
Before you get to the “wow” experience from your clients, it is important for you to consider looking into your product first. You are in the best position of all people to know if it is something worth buying.
Give it a strong eye candy packaging
If your product is of value, add more value to it with the right packaging to showcase it. Eye appeal accounts for most of the reason why people buy a certain product. Moreover, it is important that you make sure that the packaging won’t easily be damaged. One that is sure to protect your product for it to arrive at its best to delight your customers.
Make it easy to unbox
See to it that the packaging you are using is easy to unbox. Some pack their products in such ways that it is so difficult to unbox! That can annoy your client especially those savvy ones who record their unboxing experience for them to post. You wouldn’t like it when people get annoyed and focus on negative in their reviews.
Deliver products on time
People usually can’t contain their excitement on receiving the item they have purchased. Based on most reviews, the factor that can greatly turn clients off are delays in the shipping. Choose a company that stores boxes near you. Connect with a shipping company known to get the goods delivered on time.
We see e-commerce companies rise and fall. Marketing is not only about attracting clients. It goes beyond retaining their interest and loyalty in your product. Keep the “wow” factor in every unboxing of your product.