There is no doubt that the modern world of business is a very competitive and cut throat world. There are now more people opening their own businesses than ever before, and with economies of scale and improvements in technology, more and more people have access to cheaper products. Combine this with the levelling effects of the web and broadband access, and it is no wonder that there is now a melting pot of businesses, both large and small, that are struggling to gain a competitive edge.
Part of the challenge for any business is that their customers and their potential customers are now very tech savvy. This means that not only do some of the old marketing methods not work very well, but also that customers expect more from the businesses they support. It could be that they expect businesses to be more ethical in their dealings, that they nurture strong environmental concerns, or that they provide exceptional customer service that goes above and beyond.
Challenges for Fledgling Business Owners
Despite the best of intentions, many business owners will ultimately struggle. It is no secret that over half of small businesses fail within their first year of operation, and the simple fact is that any business can close down even if many of the right decisions have been made. Indeed, in many cases, it is the fact that the business world is so saturated and competitive nowadays. Sometimes, it is just not enough to execute everything perfectly when so much success can come down to whether one has gained a valuable edge or not. Therefore, for business owners, the question remains: How can I find an edge?
Perhaps one of the biggest challenges for any new business owner is getting on top of all of the work that needs to be done. Most business owners find that they spend nearly every minute of every day and night facing down the many challenges that accompany business operations. Apart from any other drawback, this leaves them very little time for anything else!
In the context of running the business successfully, spending too much time dealing with obstacles can also be a detriment. It can mean that some crucial services just don’t get done, and the business person finds themselves essentially chasing their own tails in pursuit of some semblance of stability. In this scenario, finding a way to take the pressure off such people and make operations easier and more convenient sounds like an entirely relevant business edge.
Finding the Professional Edge in Your Business
It has become popular in recent years for businesses to seek out the services of so-called virtual receptionists. Hiring a virtual receptionist from a company like Message Direct offers the following advantages:
- Overflow Calls: Have you ever struggled to answer all customer calls effectively? It may be a good thing that your new business is handling so many customer calls, but too many can cause a problem as calls can go unanswered altogether. A virtual receptionist can really take the pressure off in this respect and handle those extra calls.
- Professionalism: One of the key aspects of any successful business is how it is presented to its customers. A business that acts professionally gains a positive reputation and builds a positive long term business brand. In general, customers consider a business more professional when they answer calls promptly and are friendly and professional in their dealings and communications. A virtual receptionist has been specifically trained to answer all calls in a friendly and professional manner, just as if they were working for the business full-time.
- Accessibility: One of the biggest issues businesses face these days is that customers often expect that they are available to answer calls 7 days a week, 24 hours a day. This may not be possible for every business, especially those that are just starting out. One of the best ways to ensure that your business can answer calls at any time is to hire a professional virtual receptionist. They will be available 7 days a week, and will present a professional face to your customers.
- Coverage: No matter the size of a company, planned and unplanned leave can be a real problem. Staff members will take leave days, have sick days, and go on planned and unplanned leave. While this is fine, your customers will still expect your company to be able to answer their calls. A virtual receptionist can cover absent staff members, whether they are on planned or unplanned leave. This added flexibility provides your business the edge it needs.
Meeting Your Customer’s Expectations
The fact is that no business can survive in the 21st century without cultivating an edge. This may be in the manner of superior execution, or in the method of superior business operations. What remains clear is that every business will face numerous challenges and be judged, whether harshly or not, by their customers, potential customers, and even by other businesses.
Clearly, many business owners will be so busy trying to cover every aspect of operations that they will miss important things. They could miss customer calls, and even miss any messages intended for them. In the end, this can have a devastating impact on both the business and its brand perception. The easiest and simplest way to resolve this is to hire a virtual receptionist.
A trained virtual receptionist will be able to answer calls within seconds, answer such calls in a friendly and professional manner, and can even use simple scripts to answer customer questions. What this does is take the pressure off of the business owner, which means that they can get on with other details and cover other aspects of the business.
A virtual receptionist could be the edge your business needs in the modern world. Indeed, ensuring that your business runs smoothly and presents a professional face to your customers could mean the difference between struggling along and building a globally recognised brand.